Luxury Hotel's southern beach location has 500 rooms, and rents hotel rooms for $180/ night. At the current sales level of 400 rooms per night, Luxury currently makes a profit of $50 /room per night: More specifically, at the current vacancy rate, it costs the beach location hotel $130/ night to maintain a room ( $100 in depreciation, \$25 in variable maintenance and \$5 in variable booking costs). The beach location hotel has been approached by Conventions 2000 .com to purchase a block of 120 rooms for $60/ room per night for a three day convention. If this special order is accepted, Conventions 2000. com would take care of all booking costs for the rooms booked through Conventions2000.com. However, the beach location hotel would have to allow Conventions2000.com to hang a large sign for the convention on the side of the hotel - this will cost Luxury $3,000 in labour costs. Required: Should the beach location hotel accept this special offer? Include only qualitative analysis