lysis, d be work against this idea. Think about the problems that you encounter in your everyday life. Select one problem, and describe how solving the problem might represent the basis for a new business idea. Identify three startups, other than those mentioned in the chapter or included in Table 2-3, that were started to fill a gap in the marketplace. Identify the gap and how the startup is filling the gap in the marketplace. 1 omninto the lit Screen for the business idea you selected to answer nories to complete and lysis, d be work against this idea. Think about the problems that you encounter in your everyday life. Select one problem, and describe how solving the problem might represent the basis for a new business idea. Identify three startups, other than those mentioned in the chapter or included in Table 2-3, that were started to fill a gap in the marketplace. Identify the gap and how the startup is filling the gap in the marketplace. 1 omninto the lit Screen for the business idea you selected to answer nories to complete and