M346 Homework 6 - All questions worth .5 points each - 10 points total. Do Not Round Answers Name___________________SCORE__________________ Test the null hypothesis that the % of fashion dollars spent at Bargain Mode for all of the people interviewed is less than or equal to 16 %. 1. What is the p-value? ____________________ 2. Based on the p-value, is the % of fashion dollars spent at Bargain Mode for all of the people interviewed less than or equal to 16%? Yes_______ No_______ Assume that the age of the target market for Bargain Mode is 27 and higher. Test the null hypothesis that the average age of Bargain Mode Loyal customers is less than or equal to 27. (Remember that null hypotheses are the opposite of what you want to be true.) 3. What is the p-value? 4. Based on the p-value, is the average age of Bargain Mode Loyal customers less than or equal to 27? ____________________ Yes_______ No_______ Test the null hypothesis that the respondents said that they agree that SHOP A LOT FOR FASHION describes them as much as or more than TALK ABOUT FASHION OFTEN describes them. 5. What is the p-value? _____________________ 6. Based on the p-value, do the respondents feel that SHOP A LOT... describes them as much as or more than TALK ABOUT FASHIONS...? Yes______ No_______ 7. Create a new variable PCOMBO that represents the combined responses of the variables PRICE1, PRICE2, PRICE3 and PRICE4. What is the mean of PCOMBO? ______________________ Using PCOMBO, test the null hypothesis that Cross Shoppers feel that the price variables represented by PCOMBO describe them as much as or more strongly than Bargain Mode Loyal shoppers feel about those variables. 8. What is the p-value? ______________________ 9. Based on the p-value, do Cross Shoppers feel as much as or more strongly about these price variables than Bargain Mode Loyal shoppers? Yes______ No_______ Create a new variable OCCCAT using the entire file with three groups as described below; use the \"Value\" box for Old Values, coding each item individually. Group 1 - Do not work - Students, Homeworkers, Unemployed; Group 2- Salaried Workers - Professional, Teacher; Group 3 - Hourly Workers - Secretarial, Store Worker, Factory Worker How many people are in each category? 1 10. 1 = _______________ 3=________________ 11. 2=________________ 12. 2 Using OCCAT, test this null hypothesis: There is no association between shopper type and the occupation categories of Do Not Work, Salaried Workers and Hourly Workers. Answer 13-17 from the output. 13. What is the p-value for this test? ______________________ 14. Based upon the p-value, is there an association between these 2 variables? Yes_____ No_____ 15. Which occupation category are Mode I Loyal customers most likely to be in? 1____ 2___ 3____ 16. Who are the Cross Shoppers most like when it comes hourly workers? Mode I Loyal____ Bargain Mode Loyal____ Neither____ 17. The customers in occupation category 3 are most likely to be which shopper type? Mode I Loyal____ Bargain Mode Loyal____ Neither____ Test the null hypothesis that people who shopped between noon and 2 PM spent as much as or more the day of the in-store interview than the people who shopped between 7 PM and 9 PM. 18. What is the p-value? 19. _____________________ Based on the p-value, did people who shopped between Noon & 2 PM spend as much as or more than those who shopped between 7 & 9 PM? Yes______ No_______ 20. If you saw the following output for a variable called VAR11, who would you say cross shoppers are more like? Mode I Loyal: Expected 322 Bargain Mode Loyal: Actual Expected 122 51 Cross Shopper Actual Expected 235 152 Actual 140 Mode I Loyal _____________ Bargain Mode Loyal ____________ Neither ____________ 3