Maddie asked her staff to think of new ideas to help the firm gain a competitive advantage in social media. However, the staff did not take her request very seriously; they simply complained that they already have too much work to do and that they do not have time to focus on social media. Despite these complaints, Maddie strongly believes that the firm needs to act. She schedules a follow-up meeting with her staff, where she asks them to make social media a high priority and to do so before another firm takes the advantage. Additionally, she asks each employee to e-mail her three ideas by the end of the week. How is Maddie overcoming resistance with her staff? By developing a positive trust climate for change By creating urgency By creating a win-win situation By clearly state why the change is needed and how it will affect employees