MadisonLabels is an online apparel and clothing store. You have been appointed as it Analytics & Insights Head. One day, you have a worried CMO approaching you for a solution to the challenge that he has been placed in by the top leadership team. He has been asked to drive up the sales figures while, his marketing budget was reduced to almost half of what it was earlier. You know that this is a great opportunity for the company to go in for some advanced applications of analytics. It is your intuitive thought that apart from the website data, there are other sources of online data that can capture user information and enable far better personalization of advertisements. Prescribe a strategy that you outline for the company to maximize customer value while minimizing the total marketing cost based on an advanced analytic technique. Your report should investigate the various factors that aid the use of the recommended technique, as well as clearly analyze the benefits of using the technique. Your report could include the following:

• Introduction to analytics in retailing (5 marks) 200 words
• Examining the need for analytics in MadisonLabels (8 marks) 300 words
• Strategic plan for introduction and implementation of analytics at MadisonLabels (7 marks) 300 words
  • Data and other related requirements
  • Timeline for implementation
  • Expected benefits

• Conclusion and recommendations (5 marks) 200 words