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Make a recommendation about brand positioning and/or branding strategy to help build the brand and contribute to aligning it with what your target segment wants.

Make a recommendation about brand positioning and/or branding strategy to help build the brand and contribute to aligning it with what your target segment wants. How will this contribute to the success of your product, service or organization?

I am working on a marketing plan for the charity "Wounded Warrior Project" only I may be overthinking this question. Please help

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