Make an overview about the topic and context below which is about Make 'value added' meaningful and Streamline Direct Booking. 3. Make 'value added' meaningful Meaningful value-added offerings are the key to gaining a competitive edge. These perks and extras should be tailored attentively to your target market and property. Although "free" amenities can be enticing, they must be consistent with visitors' preferences and values. For instance, offering a complimentary breakfast may appeal to budget-conscious guests, while attendants of a corporate retreat may appreciate luxury amenities such as exclusive excursions or experiences. The key is to provide value that corresponds to what your guests genuinely value, thus differentiating your property and attracting new customers. This could involve providing welcome kits for youth sports organizations or unrestricted Internet access for conference attendees. Guests frequently seek more than simply a place to slumber. Create value-added services and amenities that align with the preferences of your target market. This may include spa services, a free brunch, a shuttle service, or eco-friendly initiatives. Ensure that these services improve the passenger experience and set your hotel apart from the competition. 4. Streamline Direct Booking In the digital age, where planners seek a streamlined booking process, it is crucial to streamline direct scheduling. While online travel agencies (OTAs) offer convenience, hotels are significantly more profitable through direct reservations. Offer price discounts, room upgrades, complimentary services, and other benefits to encourage direct bookings. Ensure that your hotel's website offers a mobile-friendly, streamlined booking process that is compatible with mobile devices. Direct bookings also offer opportunities for pre-arrival engagement with group event coordinators, allowing you to provide added value like vouchers for group meals, local event information, or extended stay discounts after conferences. Incentivize guests to book directly through your website or app by providing discounts, exclusive packages, and loyalty rewards. A user-friendly and effective reserving procedure can reduce your hotel's reliance on online travel agencies (OTAs) and increase its profitability. In conclusion, a competitive hotel strategy entails knowing your competitors, establishing genuine visitor relationships, providing meaningful value-added services, and streamlining direct bookings. A hotel can differentiate itself and succeed in a highly competitive industry by combining these elements and perpetually adapting to market dynamics