make mini-article from a brand marketing perspective about how the modern 2023 consumer is currently interested in 1. exploring/open sexuality and 2. finding their truth + new age spirituality. Try to tie in Pride and the 2+LGBTQ community. Discuss why agencies/marketers/brand managers should care about this shift in the Gen Z consumer and how openness isn't just a trend but a shift in lifestyles for consumer marketing. 

 

Some resources and thoughts to support:

Sexuality: 

• Gen Z is now more into discussing open relationships and sexuality to the extremes with dating apps like Feedlco popping up to bring a new community of online daters - https://www.instagram.com/feeldco/?hl=en

New-age Sprituality 

• Burn after reading "Are We All Spiritual Now" - https://morningfyi.substack.com/p/022-are-we-all-spiritual-now?utm_source=substack&utm_medium=email
• Growing curiosity in many belief systems
• "Gen Z are experiencing faith as a fluid, but increasingly important thing, characterised by an openmindess and ability to access information about religion and spirituality online."
• Brands can, and do, contribute to the culture. See: Praying, which successfully tapped into sex via subversion with its viral blasphemic bikini, or Mowalola who recently did the same with her cross-shaped-crotch hosiery. But they can, more famously, also leech off it. See: the endless social media ads using the phrase "this is your sign" as an insidious shorthand for "spend money on this now".