Question
Make sure you understand brand extension, and the differences between it and co-branding, etc. Pick a hospitality brand that you feel has very good brand
Make sure you understand brand extension, and the differences between it and co-branding, etc. Pick a hospitality brand that you feel has very good brand recognition and strong brand equity. Tell why you feel it has these things and then identify a new (not previous) way they could create a positive brand extension.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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