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Make the business case for sustainability, based on your reading: how would you persuade a CMO to take sustainability seriously (be specific, include company examples
- Make the business case for sustainability, based on your reading: how would you persuade a CMO to take sustainability seriously (be specific, include company examples to support your argument). What are the six common factors to GG that account for their success? Who are the "new" GG?
- List the top 10 trends in green business, according to the 2018 Green Business Report. Select one trend, explain the key components of this trend.
- Examine the website on the circular economy (CE) and read the overview + case studies. What is the "circular economy" (concepts, principles, characteristics, CE system diagram)?
- How does Stuffstr represent a CE business?
- What is eco-design (Okala) and how does it relate to CE?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
