Question
Using the RMVS Socially aware profile propose a product, marketing report outlining what needs to be done as the next stage of the marketing strategy.
Using the RMVS Socially aware profile propose a product, marketing report outlining what needs to be done as the next stage of the marketing strategy. Your report should contain the following sections
My Roy Morgan value segment is Something better ( info is available on Roy Morgans official page) . And my product is smart phones
1.Brief introduction to the RMVS socially aware profile allocated to you.
2.A brief summary of the proposed product you've chosen .a and the need it fulfils
4.A competitor analysis of other similar products 5..The decision making process you think the RMVS profile will use when choosing this product. You must use the five stag decision making model outlined in the Consumer Behaviour module identifying what you think the is core need, where will they find relevant information about the available products, what types of alternatives they will consider, how they will purchase the product, and what the product must to do for your RMVS segment to be satisfied with the purchase/product.
6.Apply each of the 4Ps making sure you use the appropriate theoretical models as outlined in the modules covering Brands & Products, Pricing, Placement, Marketing Communications, Digital Marketing, and Sales Promotion. Note that not everyone will use the same models as these are dependent on the product and profile you've been assigned.
7.Conclusion & Summary
8.References WSU harved.
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