Management is an essential function that is critical to the success of any organization. In essence, management is the process of planning, organizing, directing, and controlling resources to achieve specific goals and objectives. In this case study, we will apply the primary functions of management to a specific business scenario.

The scenario in question involves a medium-sized retail store that specializes in selling electronics. The store has been in operation for five years and has been experiencing a steady increase in sales. However, the store owner is concerned that the growth rate is slowing down and wants to develop a plan to maintain and even increase the current rate of growth.

Planning The first function of management is planning. In this stage, the manager assesses the current situation and identifies the goals that the organization needs to achieve. In this scenario, the store owner needs to develop a plan to maintain and increase sales growth. To accomplish this, the manager needs to conduct market research, identify new product lines, and consider new marketing strategies. The manager must also create a timeline for the plan and set specific objectives that can be measured.

Organizing The second function of management is organizing. In this stage, the manager identifies the resources needed to achieve the goals set out in the planning stage. The manager must organize the resources and allocate them in the most efficient and effective manner. In this scenario, the manager needs to determine the number of employees needed to manage the new product lines, the amount of inventory required to meet the demand, and the marketing budget necessary to launch new marketing campaigns.

Leading/Directing The third function of management is directing. In this stage, the manager must motivate and guide employees to achieve the goals set out in the planning stage. The manager must provide clear instructions and ensure that employees are properly trained to carry out their tasks. In this scenario, the manager needs to motivate the sales team to sell the new product lines and ensure that the employees are knowledgeable about the features and benefits of the new products.

Based on the unit content and the information provided in the case, provide a written report that answers the following:

1. What actions managers need to take during the Controlling function?
2. In what way does the Planning and Organizing stage influence the controlling function?
3. Explain how a transactional leader can motivate the sales team to sell the new product lines?