Mani and Prasad are good friends. Mani is a marketing executive working for an MNC and Prasad is a small scale businessman making plastic toys: Mani Hi Prasad! How are you? Prasad Hello ! Mani, nice to see you. Mani : How you business going on? Prasad Not very well. Mani Why? Prasad : For the past 3 years my sales turnover has not increased. It is quite disturbing. Mani I understand, but tell me how is your distribution of the product done. Prasad : I sell the toys in the local market and in the nearby town. I have a dealer. Thats it. Mani No, you have to analyse your distribution channel. Let us sit down and do some work. I think you should have at least three channels of distribution. Prasad : Why? Play the role of Mani and explain to Prasad the three suitable channels he should adopt for the plastic toys