Manically Magical Mania really wants to drive sales this holiday season. When developing the season$$s holiday ad campaign, the ad team chose a direct creative approach than they normally use with the intention of increasing impulse purchases. Every ad being featured in the campaign simply shows a picture of a toy with the words $$Buy it today!$$ in large letters beneath the image. For the holiday season, the ad team chose a$($n$)$

A$.$ product approach.

B$.$ consumer approach.

C$.$ competitor approach.

D$.$ objective approach.

E$.$ unique selling proposition.