Pick a health services organization that you may work for or with which you are familiar. It can be a local or national organization.

Research the organization by visiting its website and, if possible, its location.

Research the industry in which your organization operates, e$.$g$.$ nursing homes, or private physician practice.

Using your findings, conduct a SWOT analysis of your organization. Use the SWOT Analysis Worksheet provided under Course Content $($you do not need to submit the worksheet as part of the assignment$).$

Identify the primary competitors of your organization.

Prepare your written assignment by addressing each of the following questions in order:

What is the mission of the healthcare organization?

What are their corporate level goals?

Who are their customers?

From your SWOT analysis, what do you conclude are the organization$$s main strengths and weaknesses?

From your SWOT analysis, what do you conclude are the organization$$s main opportunities and threats?

Who are the primary competitors of the organization?

Do you think the organization has a customer$-$focused orientation to its practices and procedures? Why or why not?