Manifest Digital is a marketing and design firm for online shopping Web sites. These Web sites must be customer-oriented and user-friendly. Manifest Digitals philosophy is user centered design, which means putting the user (consumers) at the center of the design process. Manifest Digital used their philosophy and helped revamp Wilsons baseball site. The online arena creates a lot of opportunities and Manifest Digital shows how Amazon.com has utilized the advantages of an online community. Viral marketing is also a large part of the online shopping industry because information is so easy to come by (reviews, blogs, etc.).

After watching the video answer the following questions:

A) Discuss the development of online community and how it has benefited online companies such as Amazon.com.

B) Explain how Manifest Digital was able to create more successful Web sites for online shopping.

C) Discuss how viral marketing plays a role in online shopping.