Manufacturers have the options of selling directly to consumers on their own save themselves the profit margins that would be charged through the channels of distribution or selling using intermediaries in the channels of distribution. In this second option the intermediaries will each charge their own profit margin thus making the product more expensive for the consumers. What are the conditions or situations that make selling directly to consumers more beneficial for manufacturers? What are the conditions or situations that make using intermediaries to sell to consumers more beneficial for manufacturers?