Manufacturers will typically suggest a price point for their products, but it is also possible to determine this by analyzing the relationship between supply and demand. Setting prices for your goods and services is one of the most difficult decisions you'll have to make when you initially establish your business. If your product or service is the greatest on the market, but you charge more than the competition, you will lose money or turn away potential customers. Even if yours is the best product or service on the market, you will still face this problem. Any business owner will have to face the reality that their company will fail before they can learn anything. When determining where in the market to put your product or service and how much to charge for it, there are three things you should always keep in mind.

Companies often use pricing determination processes to figure out what prices to charge for their products and services. Pricing is the amount of money asked for in exchange for a good or service in a commercial context, and pricing strategy is the approach used to arrive at that number. Available to you is a range of pricing options.