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Many Campbell's brands are extremely healthy and can stand alone. The question is who is the V8 customer? V8 has a large audience, a wide

Many Campbell's brands are extremely healthy and can stand alone. The question is who is the V8 customer? V8 has a large audience, a wide variety of potential consumers. Hypothetical scenario: You are the brand manager for V8. Do you uses a mass marketing approach and use one message for the entire market; or subsegment the market further based on lifestyles

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