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Many companies operate on the mentality that marketing is an expense. Do you agree that marketing is an expense, or should marketing to treat as

Many companies operate on the mentality that "marketing is an expense". Do you agree that marketing is an expense, or should marketing to treat as an investment?

Should there be a business standard as to whether marketing is treated as an expense investment, or should individual organizations be given the freedom to choose which line seen to assign it so?

1. Justify your reasons with TWO relevant points.

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