Many corporations build employee loyalty by intentionally cultivating a shared culture among all their employees. To do this, companies use two methods of building a common culture that occur organically in human societies: 1) creating common purpose or values; 2) socializing employees into company-specific rituals, vocabulary, and hierarchies of status. Describe BOTH of these methods? Why are they essential to develop a company culture? Describe an example of ONE of these methods from your general knowledge or your own experience?