Question
Many experts believe that online research will replace the need for focus groups as well as method for collecting quantitative information. Conduct some secondary research
Many experts believe that online research will replace the need for focus groups as well as method for collecting quantitative information. Conduct some secondary research on this issue and formulate a position on this trend.
Are the experts right in their assessment?
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Get StartedRecommended Textbook for
Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
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