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Many global marketers maintain that youth and teens are becoming more and more alike as time goes on. Others, while not disputing that fact, point
Many global marketers maintain that youth and teens are becoming more and more alike as time goes on. Others, while not disputing that fact, point out that the differences between cultures at even younger ages by far exceed the similarities. Take a position and explain the marketing implications: Youth and teens worldwide are becoming more and more similar versus the differences between youth and teens of various cultures far outweigh their similarities
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