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Many luxury brands struggle with a number of issues. One of these issues is counterfeiting. Look at Louis Vuitton explain the effect that counterfeiting has
Many luxury brands struggle with a number of issues. One of these issues is counterfeiting.
- Look at Louis Vuitton explain the effect that counterfeiting has on it's brand.
- Do you think counterfeiting is always a negative for Louis Vuitton.
- Are their any circumstances where counterfeiting has positive aspects?
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
