Many managers would be reluctant even to mention competitors, much less provide their competitor's prices to potential customers. outline Progressive's reasons for showing competitors' prices and analyze the costs and benefits of doing so.

2. In the chapter, you learned that it is important for a company to present an image consistent with its philosophy, principles, and identity on its Web site. Explain how Progressive does or does not accomplish this objective.

3. Visit the Progressive Web site and assume you are a potential customer who needs insurance for a used car you plan to buy. Evaluate the usability of the site and write an report in which you describe your experience. Be sure to mention specific site features that were or were not helpful and conclude with an overall impression of the site's effectiveness.

Review Lesson #3B

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