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Many organizations seek to gain a larger share-of-market. While the successful adoption and deployment of customer centricity might contribute to that outcome, the focus is
Many organizations seek to gain a larger share-of-market. While the successful adoption and deployment of customer centricity might contribute to that outcome, the focus is really on "share-of-customer." How is "share-of-customer" calculated? Question 6 options: The revenues a company gets from a customer divided by that customers disposable income The expenditure a customer makes with a company divided by the revenues the company gets from all customers The revenues a specific company (company A) gets from a customer divided by the expenditures that customer makes on products similar to the company A's but supplied by all companies, including company A The expenditures a customer makes on a product from a company divided by the expenditures the customer makes on all the products of this company The revenues a company gets from a customer divided by the revenues all customers make with that company
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