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Many people dislike or fear certain products and would not 'demand' them at any price. How might a health-care marketer manage the negative demand for
Many people dislike or fear certain products and would not 'demand' them at any price. How might a health-care marketer manage the negative demand for such products as colon-cancer screenings?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
