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Many people in the US conduct internet searches on a regular basis, but they would likely give a confused look if asked to define search

Many people in the US conduct internet searches on a regular basis, but they would likely give a confused look if asked to define search marketing. What can you infer from the above statement?
search marketing is not a difficult thing to understand
most people are not familiar with search marketing
everyone knows what search marketing is
search marketing is discussed in the media regularly

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