Many products fail in the market, not because of a weak marketing communication, but because of a weak product innovation strategy. Products that are built into brands are easy to sell due to their unique selling propositions (USP).

Write a 10 paged paper explaining the interdependence between product innovation, brand strategy and Integrated Marketing Communication (IMC). The paper should also touch on the following aspects: -

What is IMC? Managing IMC, Identifying IMC Opportunities, IMC Strategic Planning, Product Attributes, New Product Development, Existing Product Development, Types of Product Innovation, Brand Image, Brand Equity, Brand Association, Brand Strategy, Brand Loyalty, Brand Awareness, Brand Perception, Brand Identity.