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Many products, such as candy, soft drinks, and gum, are sold via intensive distribution. However, this strategy has a major drawback. What is it ?
Many products, such as candy, soft drinks, and gum, are sold via intensive distribution. However, this strategy has a major drawback. What is it Question options: It maximizes profit margin rather than sales volume. It encourages customers to shop around for the lowest price. It promotes a very high degree of brand switching. The manufacturer must give up a good degree of control over pricing and product display. It gives customers fewer opportunities to find the product
Many products, such as candy, soft drinks, and gum, are sold via intensive distribution. However, this strategy has a major drawback. What is it
Question options:
It maximizes profit margin rather than sales volume.
It encourages customers to shop around for the lowest price.
It promotes a very high degree of brand switching.
The manufacturer must give up a good degree of control over pricing and product display.
It gives customers fewer opportunities to find the product
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