Many successful companies exist in the e-commerce business space, but few are enjoying as much success as Amazon's Jeff Bezos. How Jeff Bezos Became the King of E-Commerce (5:23), and also read Jeff Bezos Online Commerce Pioneer. Once you have an understanding of his personal attributes, online vision, strategy for implementation, and overall success, you will be ready to engage in a discussion about multinational e-commerce trends. For your initial post, address the following questions: How did Jeff Bezos mitigate or even overcome the challenges of e-commerce to create a billion-dollar company? What do you see as the biggest challenge facing e-commerce in the near future? Support your perspective with reference to the module readings, current events, or examples from personal experiences. Respond to at least two of your peers by respectfully debating or supporting their argument for the biggest challenge facing e-commerce. Then expand the discussion by comparing those arguments to the e-commerce challenges a business would face in the country in which your final project's company failed. What strategies could be used to mitigate and overcome the challenges of e- commerce in that country?