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map a customer journey for any product of your choosing. Begin by selecting a product that engages your curiosity about why it has been successful
map a customer journey for any product of your choosing. Begin by selecting a product that engages your curiosity about why it has been successful or uses an intriguing marketing strategy.
After selecting your product, complete an analysis that includes the following:
- Describe the product and marketing strategy you have selected, and what distinct properties or elements inspired your choice
- Explain a customer's journey with this product, beginning with the information search and the decision process leading to a purchase. Be specific about the type(s) of choice processes the customer is engaging in and what evaluative criteria they are using to predict satisfaction.
- What marketing strategies can you identify at each stage of the customer journey with this product?
- How do these strategies seem to be addressing the internal and external factors influencing the customer's decision process?
- Recommend at least two additional strategies the company could consider. Explain what part of the customer journey they would influence and how.
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