map a customer journey for any product of your choosing. Begin by selecting a product that engages your curiosity about why it has been successful or uses an intriguing marketing strategy.

After selecting your product, complete an analysis that includes the following:

1. Describe the product and marketing strategy you have selected, and what distinct properties or elements inspired your choice
2. Explain a customer's journey with this product, beginning with the information search and the decision process leading to a purchase. Be specific about the type(s) of choice processes the customer is engaging in and what evaluative criteria they are using to predict satisfaction.
3. What marketing strategies can you identify at each stage of the customer journey with this product?
4. How do these strategies seem to be addressing the internal and external factors influencing the customer's decision process?
5. Recommend at least two additional strategies the company could consider. Explain what part of the customer journey they would influence and how.
6. Reference