Question
Integrated Marketing Communications Please be sure that the answer on this is THOROUGH. Andy Grove of Intel became famous for saying only the paranoid survive.
Integrated Marketing Communications
Please be sure that the answer on this is THOROUGH.
Andy Grove of Intel became famous for saying "only the paranoid survive." Assume you are CEO of a mid-sized advertising agency in 10 years. How will you fight back as IMC continues to gain ground across the marketing landscape and advertising, in most cases, will be the pillar hurt the most in the world of 2031.
Would you buy a buy a small pr firm or what?
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Management Using Practice And Theory To Develop Skill
Authors: David Boddy
8th Edition
1292271817, 978-1292271811
