Question
Marcus Tube, a manufacturer of high-quality aluminum tubing, has maintained stable sales and profits over the past 10 years. Although the market for aluminum tubing
Marcus Tube, a manufacturer of
high-quality aluminum tubing, has maintained stable sales and profits over the past
10 years. Although the market for aluminum tubing has been expanding by 4% per
year, Marcus has been unsuccessful in sharing this growth. To increase its sales, the
firm is considering an aggressive marketing campaign that centers on regularly running
ads in all relevant trade journals and web sites and exhibiting products at all
major regional and national trade shows. The campaign is expected to require an
annual tax-deductible expenditure of $152,000 over the next 5 years. Sales revenue,
as shown in the accompanying income statement for 2018,
Marcus Tube Income Statement for |
| |
the Year Ended December 31, 2018 | ||
Sales revenue | $20,500,000 | |
Less: Cost of goods sold (75%) | 15,375,000 | |
Gross profits | $5,125,000 | |
Less: Operating expenses | ||
General and administrative expense (10%) | $2,050,000 | |
Depreciation expense | 480,000 | |
Total operating expense | $2,530,000 | |
Earnings before interest and taxes | $2,595,000 | |
Less: Taxes (40%) | 1,038,000 | |
Net operating profit after taxes | $1,557,000 |
totaled $20,500,000.
If the proposed marketing campaign is not initiated, sales are expected to remain at
this level in each of the next 5 years, 2019 through 2023. With the marketing campaign, sales are expected to rise to the levels shown in the accompanying table
Marcus Tube Sales Forecast |
| |
Year | Sales revenue | |
2019 | $21,000,000 | |
2020 | 21,500,000 | |
2021 | 22,000,000 | |
2022 | 23,000,000 | |
2023 | 24,000,000 |
for each of the next 5 years; cost of goods sold is expected to remain at 75% of
sales; general and administrative expense (exclusive of any marketing campaign outlays)
is expected to remain at 10% of sales; and annual depreciation expense is expected
to remain at $480,000. Assuming a 40% tax rate, find the relevant cash
flows over the next 5 years associated with the proposed marketing campaign.
The annual operating cash flow without the marketing campaign will be $__________________
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