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Marietta is a store manager and notices that on rainy days, customers who have a wet umbrella feel inconvenienced deciding what do with it .

Marietta is a store manager and notices that on rainy days, customers who have a wet umbrella feel inconvenienced deciding what do with it

.

Marietta decides to place a dispenser near the store entrance with complimentary plastic bags for covering an umbrella. Which aspect of competitive advantage is Marietta concerned with?

Multiple choice question.

raising efficiency

product quality control

taking care of the customer

product innovation

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