Question
Marilyn Helm Retailers is attempting to decide on a location for a new retail outlet. At the moment, the firm has three alternatives: stay where
Marilyn Helm Retailers is attempting to decide on a location for a new retail outlet. At the moment, the firm has three alternatives: stay where it is but enlarge the facility; locate along the main street in nearby Newbury; or locate in a new shopping mall in Hyde Park.
The company has selected the four factors listed in the following table as the basis for evaluation and has assigned weights as shown:
a) Based on the given information, the best location for Marilyn Helm Retailers is to open the new retail outlet in ______, with a total weighted score of ___ (Enter your response rounded to two decimal places.)
b) A new subway station is scheduled to open across the street from the present location in about a month, so its third-factor score should be raised to 40.
Then, the best location for Marilyn Helm Retailers is to open the new retail outlet in ____ , with a total weighted score of ____ (Enter your response rounded to two decimal places.)
\begin{tabular}{clcccc} \hline Factor & Factor Description & Weight & Present Location & Newbury & Hyde Park \\ \hline 1 & Average community income & 0.40 & 45 & 65 & 55 \\ 2 & Community growth potential & 0.15 & 20 & 15 & 80 \\ 3 & Availability of public transportation & 0.20 & 25 & 55 & 45 \\ 4 & Labor availability, attitude, and cost & 0.25 & 85 & 50 & 45 \\ \hline \end{tabular}Step by Step Solution
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