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Marilyn Helm Retailers is attempting to decide on a location for a new retail outlet. At the moment, the firm has three alternatives: stay where

Marilyn Helm Retailers is attempting to decide on a location for a new retail outlet. At the moment, the firm has three alternatives: stay where it is but enlarge the facility; locate along the main street in nearby Newbury; or locate in a new shopping mall in Hyde Park.

image text in transcribedThe company has selected the four factors listed in the following table as the basis for evaluation and has assigned weights as shown:

a) Based on the given information, the best location for Marilyn Helm Retailers is to open the new retail outlet in ______, with a total weighted score of ___ (Enter your response rounded to two decimal places.)

b) A new subway station is scheduled to open across the street from the present location in about a month, so its third-factor score should be raised to 40.

Then, the best location for Marilyn Helm Retailers is to open the new retail outlet in ____ , with a total weighted score of ____ (Enter your response rounded to two decimal places.)

\begin{tabular}{clcccc} \hline Factor & Factor Description & Weight & Present Location & Newbury & Hyde Park \\ \hline 1 & Average community income & 0.40 & 45 & 65 & 55 \\ 2 & Community growth potential & 0.15 & 20 & 15 & 80 \\ 3 & Availability of public transportation & 0.20 & 25 & 55 & 45 \\ 4 & Labor availability, attitude, and cost & 0.25 & 85 & 50 & 45 \\ \hline \end{tabular}

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