Marilynn Castillo is a marketing manager at Gordon Corp. She debates whether or not to conduct a marketing research study before commercializing a product. After a brief analysis, she realizes that conducting the study will cost approximately $$100,000.$ If she launches the product without conducting the study and the product fails, her firm could suffer a loss of $$2$ million. In this scenario, Marilynn conducts a$($n$)\_\_\_\_\_.$