Market Analysis and Summary of PepsiCo.

EVERYWHERE references of the sources of information used

Market	Target Country: NAME ____INDIA____________
Evaluation and Analysis of Information Sources 5% References in all the positions: 5% On the basis of the information in this Deliverable 2, draw conclusions about market suitability for your business venture. Are you satisfied that you have enough reliable evidence to make a decision? If not, what additional information would you need? Evaluate sources of information you used for this research.
Is the information available on the markets complete? What information is missing?
Is it reliable?
Is it comparable?
Will it be difficult to make meaningful comparisons?
Macro-Environmental Analysis (PESTLE)5% Following information is based on research and analysis in relation to availability of the market data.
Country Profile: Current market size and future growth potential	Analysis: Info Sources: (Use your own sources that are related to your product, country and business) E.g.
Political characteristics and stability	. Analysis: Info Sources:
Government policies affecting business	Analysis:
Commercial Infrastructure	Analysis:
Physical Factors	Analysis:
Canadian experience in the country	Info Source: your own sources of information, suitable for your country, product and company interests Analysis:
Customer profile: Wealth and ability to pay	Income level: Disposal income: US$ Info Sources: Analysis
Product fit with customer preferences	Analysis: Info Sources:
Strength of demand for product service	Info Sources: Analysis:
Competitive barriers to entry	Analysis:
Regulatory barriers to entry	Analysis:
Macro-Environmental Analysis (Porter 5 Forces Model, 4Cs Model) 5% Using research on the country of interest use Porter's 5 Forces model and the 4 C's Model ( Clients, Cost, Communications and Convenience) to collect and analyze data for making executive decision for potential export market opportunities .
Client(as related to the product)
What are the customer needs and wants in relation to your product?	Analysis: Info Source
What unique position does your product fill? (Price Focused VS Differentiation). How does it compare with the competitors? What is its competitive advantage?