Market efficiency is probably the most controversial concept in finance. Even recent winners of the Nobel Prize in Economics come down on opposite sides of the issue. Nonetheless, it is important for you to grapple with this idea. It has very important practical implications for investment decisions, including $($especially$)$ for your personal investment decision. In particular, should you pursue active or passive strategies? What types of active strategies might be worth paying for? How much should you pay? Are there ways to limit costly mistakes you might make when investing?

To help you refine your thoughts on this subject discuss the following questions. You should refer to what you have learned in class $($from the textbook, lectures, etc$)$ and from your own personal experiences whenever possible. $($Note: these are hard questions; so I anticipate a very wide range of responses. I will be grading more on your thought process and less on the bottom line right$/$wrong aspect of your answers.$)$

Suppose that you are analyzing a stock that has a seasonal business $($i$.$e$.,$ sales are consistently stronger during certain times of the year$).$ Would you expect the stock price to also follow a seasonal pattern? Why or why not?

Suppose money Manager A has earned an average return of $12\%$ over the past $5$ years, while Manager B has earned $8\%$ over that span. The S&P $500$ has returned $10\%$ over the same period. Has Manager A outperformed Manage B over this period? Ae you sure? Is it possible that Manager B has actually outperformed Manager A$?$ Explain.

Is it possible to 'make money' in an efficient market? Be precise about what you mean by 'make money' because your response should depend on how you define this phrase.