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Market management by referring to 3 additional academic sources from ProQuest (ensure that you reference them correctly) Question 4 Week 5: Tutorial 4 (10 marks)

Market management

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by referring to 3 additional academic sources from ProQuest (ensure that you reference them correctly) Question 4 Week 5: Tutorial 4 (10 marks) The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. Name two family categorizations and discuss the impact of each of the categories on buying behavior. Answer this question in 300 words Question 5 W

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