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Market Research (1 page): Demonstrate or describe what Volkwagen's current and/or potential customers would want from the company with the use of information or data

Market Research (1 page): Demonstrate or describe what Volkwagen's current and/or potential customers would want from the company with the use of information or data gathered from credible article sources on their consumers. Analyze secondary databases on consumers (if such are available), adopt field observation, or use netnography (i.e., observing and analyzing consumers' online behavior, comments, and reviews). Specify where (i.e. journals, websites, databases, social media sites, etc.) and how the data is collected. Specify your sample size if applicable.

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