Question
Market research about any products Canadian Tire company, Do 5 step approach. This 5 step approach is what you would do in a new product
Market research about any products Canadian Tire company, Do 5 step approach. This 5 step approach is what you would do in a new product launch.
What you will do is comment on some of what the company might have needed to have done better, or what info they need for a future situation you recommend
1.define the problem
2.analyze the situation
3.get problem specific data
4.interpret the data
5.develop conclusions
Product:
branding
Price:
pricing objectives
Promotion:
promotional mix
mass selling
advertising
publicity
viral marketing
social media optimization
personal selling
sales promotion
Place:
country(ies) in which you are expanding to
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