Market research about any products Canadian Tire company, Do 5 step approach. This 5 step approach is what you would do in a new product launch.

What you will do is comment on some of what the company might have needed to have done better, or what info they need for a future situation you recommend

1.define the problem

2.analyze the situation

3.get problem specific data

4.interpret the data

5.develop conclusions

Product:

branding

Price:

pricing objectives

Promotion:

promotional mix

mass selling

advertising

publicity

viral marketing

social media optimization

personal selling

sales promotion

Place:

country(ies) in which you are expanding to