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market research to try to estimate the popularity and demand for each of the tours. This information is also provided below. Cost information Driver

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market research to try to estimate the popularity and demand for each of the tours. This information is also provided below. Cost information Driver and guide wages (per day) Insurance cost (per day) Magical Newgrange TZS 185 Wicklow Wonders TZS 185 TZS 12 TZS 16.40 Entrance price to attractions per person (see Note 1) TZS 10 Refreshments per person (see Note 2) TZS 16 TZS 12.50 TZS 15.80 Kilometres travelled (See Note 3) 130 120 Bus hire costs (see Note 3) TZS 50 Selling price of tour (per person) TZS 50 TZS 50 TZS 56 Market research information Magical Newgrange Wicklow Wonders Average (expected) number of persons per tour 48 55 Notes: 1. The selling price of each tour includes the entrance ticket to the various attractions. For Magical Newgrange the entrance ticket relates the heritage centre. For Wicklow Wonders the entrance ticket relates to Powerscourt House and Gardens. Debbie has negotiated a deal (with the Newgrange heritage centre and Powerscourt House and Gardens) whereby if there are 40 or more customers on the tour, the entrance price to the attraction is reduced by TZS 1.00 per person for all tickets. 2. Debbie has arranged morning coffee and lunch for each person taking the tour. This cost is only payable for customers taking the tour and is included in the selling price of the tour. 3. The tour buses are hired from Busy Buses DAC based in Dublin and can accommodate a maximum of 56 customers per tour. The bus hire cost is TZS 50 per day plus TZS 0.95 per kilometre travelled. REQUIRED: a) For EACH tour: (i) Calculate the breakeven point in sales revenue. How many tours must be sold for the company to achieve a profit of TZS 1,000 per day? (iii) Calculate the margin of safety in percentages, assuming tour sales achieved are equal to the average (expected) number of tour sales. b) Recommend which tour Debbie should choose for the summer season, giving relevant reasons to support your answer.

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