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MARKET SEGMENTATION FACTORS and TARGET MARKET ( 8 marks total) Once effective research has helped this business determine that there is enough market demand for
MARKET SEGMENTATION FACTORS and TARGET MARKET ( 8 marks total)
- Once effective research has helped this business determine that there is enough market demand for this service in Calgary, you will need to help them segment the marketplace. Effectively describe a Target Market Segment that could be targeted for this service using the points below. Be as specific as possible stating your assumptions.
Have a minimum number of points per area based on marks allocated.
Demographics
Geographics(1 point)
Psychographics(2 points)
Behaviouristics(2 point
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
