Market segmentation means that offers are tailored to specific target groups. The firm runs into fairness issues if differences in perceived value among offers are minimal compared to price differences. In versioning, the firm makes a high-quality product, version A, and sets a high price for one market segment. The firm also degrades this product to produce version 3. It offers version B for a lower price to a different segment of customers. Is there an ethical issue here? For the discussion this week, do you agree or disagree that market segmentation raises serious ethical issues? Why or why not? Be sure to support your answer with examples