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Marketers need to understand their customers buying centers. A series of questions can be used to facilitate this process. Which question would be the least
Marketers need to understand their customers buying centers. A series of questions can be used to facilitate this process. Which question would be the least useful when trying to understand the operations of a buying center?
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How does each member of the group perceive our company, our products and services, and our salespeople?
What are the buying criteria of each member?
What is the relative influence of each member of the group?
Which individuals are in the buying center for the product or service?
What criteria were used to select the members of the buying center?
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Strategic Management A Competitive Advantage Approach, Concepts
Authors: Fred R. David
14th edition
132664232, 978-8120348851, 8120348850, 978-0132666213, 132666219, Google, 978-0132664233
