MARKETING 101

ABC Cable Satellite Company is offering its services according to the capacity and preferences of the televiewers.

a.CONCENTRATED TARGETING STRATEGY

b.UNDIFFERENTIATED TARGETING STRATEGY

c.DIFFERENTIATED TARGETING STRATEGY

d.Other:

XYZ RTW Company manufactures a free size of female undergarments.

a.CONCENTRATED TARGETING STRATEGY

b.UNDIFFERENTIATED TARGETING STRATEGY

c.DIFFERENTIATED TARGETING STRATEGY

d.Other:

Cat Riona has a skin problem. She tried to search so hard where to consult her medical condition. Which purchase decision making is Cat Riona is executing?

a.SEARCH FOR INFORMATION

b.POST PURCHASE DECISION

c.PROBLEM RECOGNITION

d.EVALUATION OF ALTERNATIVE SOLUTION

e.PRODUCT CHOICE DECISION

f.Other:

Aside from checking the specifications of the auto car, Rey Mart was also comparing the after-sales services from different auto car industries.

a.SEARCH FOR INFORMATION

b.PRODUCT CHOICE DECISION

c.POST PURCHASE DECISION

d.PROBLEM RECOGNITION

e.EVALUATION OF ALTERNATIVE SOLUTION

f.Other:

Because Erika Santos has searched for enough information on the specifications of the laptop hence she opted to choose purchasing transactions online.

a.PROBLEM RECOGNITION

b.PRODUCT CHOICE DECISION

c.EVALUATION OF ALTERNATIVE SOLUTION

d.POST PURCHASE DECISION

e.SEARCH FOR INFORMATION

f.Other:

The first step in purchase decision making for both the consumer and business market.

a.PROBLEM RECOGNITION

b.PRODUCT CHOICE DECISION

c.EVALUATION OF ALTERNATIVE SOLUTION

d.SEARCH FOR INFORMATION

e.POST PURCHASE DECISION

f.Other:

Mr. and Mrs. Jona Ray felt disappointed with the services rendered by the ABC Hotel for their wedding events.

a.PROBLEM RECOGNITION

b.POST PURCHASE DECISION

c.PRODUCT CHOICE DECISION

d.EVALUATION OF ALTERNATIVE SOLUTION

e.SEARCH FOR INFORMATION

f.Other: