Marketing 14-18

Most of the customers at Second Avenue had come through word-of-mouth communication This small etailer of quality, second-hand children s clothing thrives on the sate of a large inventory of items placed iere on consignment. "Because small children grow so quickly * Second Avenue s owner commented they often outgrow many of their clothes before they've hardly been worn1* Second Avenue provides a/ay for people to sell their children's clothing, earn a few dollars, and buy the next larger size. "We re xtremely picky about the condition of the clothing we stock.* the owner states, "but we sell most items at a O-percent discount" When Dell Computer sells products directly to consumers and businesses, bypassing intermediaries, or when a radical new type of channel intermediary (such as iTunes) emerges, displacing traditional resellers this is known as