Marketing 4) Currently, David Chow is employed by a firm that conducts marketing research and creates ads for other companies that target and promote their products to the right markets. Who is Davids employer? A) a financial intermediary B) multinational company C) a marketing services agency D) a reseller Q4 Answer: ___

5) A(n) ________ is defined as any group that has an actual or potential interest in, or impact on, an organization's ability to achieve its objectives. A) competitor B) market C) public D) intermediary Q5 Answer: ___

6) You are the director of marketing for an elderly care Hospital. You are doing an environmental scan to help create a five-year marketing plan for the hospital. Which of the following environmental trends should you consider to be the most important? A) The number of people in your geographic area who are 60 years or older will increase by 23 percent during the next five years B) By the year 2015, baby boomers will control more than 50 percent of all consumer expenditures C) The community has seen a rise in dual-income couples who bring with them larger disposable incomes D) By the year 2020, healthcare robots will play a major role in medical industry

Q6 Answer: ___