Question
Marketing and Exchange Exchange has been a core concept underlying Marketing Theory. To satisfy human needs, people and organizations are compelled to engage in social
Marketing and Exchange
Exchange has been a core concept underlying Marketing Theory. To satisfy human needs, people and organizations are compelled to engage in social and economic exchanges with other people and organizations. Marketing attempts to influence this exchange behavior.
How does the evolving concept of the marketing Exchange impact your decision-making processes as a manager?
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Information Technology Project Management
Authors: Kathy Schwalbe
6th Edition
978-111122175, 1133172393, 9780324786927, 1111221758, 9781133172390, 324786921, 978-1133153726
